Category From the Author

too expensive?

  I love it when I hear “life insurance is too expensive”. Every time I get this response I just ask “too expensive? How much do you think it costs?” Then, maybe I give them a specific dollar amount and say…

paralysis by analysis?

One of the most common objections I get when talking to people about life insurance is “I just haven’t had time to think about how much coverage I need.” These customers admit they need more coverage but don’t know exactly how…

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